Coopers - Mild Sledging

Radio Campaign

Mid-strength beer shouldn't mean a lack of flavour. So for the Australian summer of cricket, Coopers Mild Ale took the sledging (taunting) that's iconic to the game and made it milder — proving that mid-strength beer can still be full of flavour.

Recognised on Best Ads November 30

Siren Awards: Radio Craft - Highly Commended
B&T Awards: Best Radio/Audio Campaign - Shortlisted