Pet Health

Launch Activation

Pet Health magazine and the stand were launch activations for Ivory Coat’s campaign, For Pets’ As Healthy As You. The campaign messaging was based on the idea that, if humans can be fit and healthy, it shouldn’t be any different for our pets. We did this by creating an entirely new content channel and distribution method to control and reinforce our brand ethos. Both magazine and stand were designed with the single-minded proposition of educating humans on what it takes to have a pet as healthy as themselves.